Travel and hospitality
WhatsApp for travel and hospitality businesses
Keep the number your guests and travellers already saved, and put your whole team on it, with team members free.
Start Free TrialLast checked 2026-10-23
Spun lets hotels, holiday-home hosts, travel agencies, tour operators and umrah agencies answer guests and travellers on the WhatsApp number they already use, from one shared inbox where each team member has their own login. It runs on a flat monthly plan with team members free and a free trial, and it needs no Business API approval and no new number. AI reads, summarises, translates and drafts while a person sends every message, and your partner, driver and pilgrim groups sit next to your guest chats.
Why travel teams use Spun
- 1
Keep the number travellers already saved
Spun connects the WhatsApp number on your confirmations and business cards, with its chats and groups. There is no new number and no Business API approval: Spun connects as a linked device through a connection provider.
- 2
The whole team on it, team members free
Front desk, night shift, agents and the owner work the same number, each with their own login. There are no per-seat fees for adding people; the plan itself is paid after the free trial.
- 3
AI that reads, summarises, translates and drafts
Smart replies, chat summaries and translation do the reading so your team can do the replying. Suggestions and drafts wait for a person, who sends every message.
- 4
Your own ChatGPT or Claude, connected to your WhatsApp
Spun MCP lets the AI account you already pay for read your chats, list your groups and write your reports. It runs in your own AI account, so what it reads goes to that AI provider. A manager picks the access level and can disconnect it at any time, and every send waits in AI Sends for a person to approve unless a manager turns on autonomous sending for that app with a typed confirmation. Media sends always wait, and smaller plans include a read allowance per billing period.
- 5
Groups included
Partner, driver, cleaner and pilgrim groups sit next to guest chats, which the Business API cannot do because it does not join groups. Spun sees only the groups your number is a member of, with messages since you linked plus the history handed over at link.
Spun for your kind of travel business
Hotels and resorts
One front-desk number for every shift, with long guest chats summarised and translated.
Holiday homes and vacation rentals
Check-in instructions, cleaners and owners on the number your guests already have.
Travel agencies
Quotes, deposits and departures on a pipeline, with month-long threads summarised.
Tour operators and DMCs
Partners, guides and drivers in their groups, next to your traveller chats.
Umrah and hajj agencies
Hundreds of partner groups on one agency number, with a report per employee on the larger plan.
Airport transfers and car hire
Confirmations scheduled for the night before, and drivers' voice notes written out as text.
Activity providers and day tours
Booking questions answered by the team, with an alarm when a guest has waited too long.
Visa and travel-document services
Each application on a pipeline stage, with personal data removed before it reaches Spun's AI.
What gets in the way
Messages wait while the desk is busy
Guests and travellers write at all hours, and a reply that waits for one person's phone waits too long.
One phone, many people
The number everyone saved sits on one handset, so the team passes it around or shares one login.
Guests write in languages you do not read
A message in Arabic, Portuguese or German sits unanswered until someone finds a way to read it.
Partners live in dozens of groups
Hotels, drivers and suppliers coordinate in WhatsApp groups that nobody can follow in full.
How your team works it
Connect the number you have
Link the WhatsApp number your guests already saved as a linked device, with its chats and groups.
Bring the team in
Give each person their own login, with team members free. Share the whole inbox, or only the chats in a saved filter or pipeline stage you set up.
Let AI read while people send
Smart replies, summaries and translation prepare each answer, and a person reads it and presses send.
What Spun gives you
Shared inbox on your number
Your whole team answers the same WhatsApp number from one shared inbox, each with their own login. A person with a scoped role sees only the chats shared with them.
Learn moreSmart replies
Spun suggests ready-to-send replies in one-to-one chats, and in a group when you press "Suggest replies". A person picks each reply and sends it.
Translation
Read any guest message in your language and reply in theirs, per message or with automatic translation for a chat. For contracts or medical wording, have a person check.
Learn moreYour groups, next to your chats
See every group your number is in, export a group's member list and get AI summaries of what was said. Spun sees only the groups your number is a member of.
Learn moreA pipeline for enquiries
Track each enquiry on a board, such as Enquiry, Quote, Deposit, Booked, Travelling and Returned, with stages you rename. Stage automations only message people who wrote to you first.
Learn moreScheduled messages
Write a message now and schedule it for the evening before arrival. One message per schedule, set from the chat: it is not a bulk drip, it does not read dates from a booking system, and it may leave a few minutes late, never early.
Learn moreHow a travel team uses Spun
A two-person hotel front desk in Mexico
A two-person front desk at a hotel in Mexico answers guests on the WhatsApp number the hotel already had. The chats are mostly text, with plenty of photos and some voice notes. Both receptionists read every chat in Spun's shared inbox, while most replies are typed on the hotel phone; every message lands in the same conversation.
Smart replies are the AI feature they use most: a suggested answer is ready as they read. Contact summaries come next, a short note on each guest, and some voice notes are written out as text. A few chat alarms remind them to follow up. The hotel has kept its number and never needed the Business API.
A Saudi umrah agency with more than 2,000 partner groups
A Saudi umrah and hotel agency runs its operations through WhatsApp groups: hotels, transport companies and sub-agents, more than 2,000 groups on one agency number. The owner rarely posts. What the owner needs is to know what is happening and how each employee is handling it.
Spun connected the existing number with all of its groups. Arabic messages and voice notes are translated and transcribed. Each week the owner asks Weave for a management report: activity per employee and per group, response times and what is still waiting. The owner also connected their own ChatGPT through Spun MCP and asks it to list groups and read messages when preparing reports. Per-employee rows are part of advanced staff reporting on the larger plan.
The agency does not send from Spun at all, and it never needed the Business API, which cannot join groups.
What Spun does not do
- It does not connect to your PMS or channel manager, or to Booking.com or Airbnb. Copy what you need into your booking system, or export chats and contacts to Google Sheets.
- It does not take bookings or payments. Send your own booking or payment link; Spun can remind the traveller about the balance.
- It does not use the WhatsApp Business API or its pre-approved message templates. It runs on your normal WhatsApp number, so normal WhatsApp limits apply: paced sending, and only to people who want to hear from you.
- It does not send AI replies without you deciding so. Suggestions and drafts wait for a person; a chatbot only runs if you switch it on, and it marks its replies.
- It is not built for a hotel with hundreds of rooms that needs messages driven by its PMS. A hospitality messaging tool built on the Business API will suit that hotel better.
Frequently asked questions
What is the best WhatsApp CRM for a travel business?
For a small hotel, agency or tour operator that already runs on one WhatsApp number, Spun is a strong fit because it keeps that number and puts the whole team on it. You get a shared inbox, labels and a pipeline, AI summaries and translation, and your groups, on a flat monthly plan with team members free. If you run a large hotel that needs messages driven by your PMS, a hospitality tool built on the Business API will suit you better.
Does a hotel need the WhatsApp Business API?
No, most small and mid-sized hotels do not need the Business API to run guest messaging with a team. The Business API needs approval, a number moved onto it, pre-approved message templates and per-message fees, and it cannot join WhatsApp groups. Spun works on the number your guests already have saved, with your team and AI on top.
Can I keep my current WhatsApp number?
Yes, Spun connects the number you already use, with its chats and groups. Your guests keep writing to the same number and your team answers it from Spun. Spun connects as a linked device through a connection provider, not through the Business API.
How much does it cost for a team of five?
Spun is a flat monthly plan, and team members are free, so five people cost the same as one. There is a free trial to try it with your own number first. Current prices are on spun.com/pricing.
Can Spun join and read our WhatsApp groups?
Yes, Spun sees every group your connected number is a member of, next to your one-to-one chats. You can list groups, export a group's member list and get AI summaries of what was said. The Business API cannot join groups, which is why API-based tools do not show them.
Does Spun connect to my booking system or channel manager?
No, Spun does not sync with a PMS, channel manager, Booking.com or Airbnb. It handles the WhatsApp side: conversations, team, AI and reminders. You can export contacts and chats to Google Sheets and copy what you need into your booking system.
Will using Spun get my number banned?
No tool can promise that a WhatsApp number will never be restricted, and Spun does not. What Spun does is pace broadcasts per number, keep quiet hours, add an opt-out line and warn you when sending looks risky. Message people who know you and want to hear from you, and treat Sending Health as advice, not a promise.
How can several receptionists answer one hotel WhatsApp number?
Connect the hotel's number to Spun and give each receptionist their own login to the same shared inbox. Everyone sees the same guest chats, so the morning shift can pick up what the night shift started. Team members are free, and you can share only some chats with a person if you need to.
How do I read and answer guests who write in another language?
Turn on automatic translation for that chat, or translate a single message, and Spun shows the guest's words in your language and sends your reply in theirs. The detected language is shown so you can catch a wrong guess. For contracts or medical details, have a person check the wording.
Can ChatGPT or Claude read my agency's WhatsApp and write reports?
Yes, Spun MCP connects your own ChatGPT or Claude account to your WhatsApp through Spun, so the AI can read chats, list groups and write the report you ask for. A manager chooses read-only or assistant access and can disconnect it at any time. What the AI reads goes to your AI provider.
What is Weave?
Weave is Spun's own assistant inside the app: ask it in plain words about your inbox, such as who is waiting for a reply or how each employee did this week. It uses your live chats, groups and contacts. Per-employee comparisons are part of advanced staff reporting on the larger plan; smaller plans show organisation totals or no staff report, as compared on spun.com/pricing. Anything Weave wants to send waits in AI Sends for a person to approve.
Does the AI see guests' personal data?
Only what you allow: for Spun's own AI features, PII redaction removes personal data such as ID numbers, phone numbers and addresses at the level you choose, and summaries and drafts show a redacted preview. A connected ChatGPT or Claude sees only what its access level and toolset allow, and what it reads goes to that AI provider.
Try Spun on your own number
Connect the number your guests already use and bring your team in. Team members are free, and the free trial needs no Business API.
Start Free Trial