Direct booking promotions
How do hotels win direct bookings with WhatsApp promotions?
A prize wheel on your website that starts a WhatsApp chat, and offers to past guests who asked for them, from your own number.
Start Free TrialLast checked 2026-10-23
Give guests a reason to book with you directly: a returning-guest offer sent to past guests who agreed to hear from you, or a spin-the-wheel offer on your website that starts the conversation on WhatsApp. Spun paces offers per number, keeps quiet hours and adds an opt-out line. The booking itself stays on your own booking page. Spun runs on a flat monthly plan with team members free and a free trial, and the promotions run on your own WhatsApp number, with no Business API approval and no new number. The wheel opens a conversation; it does not take the booking. Spun is not a booking engine and does not check availability, so your team answers each entrant and sends your own booking link.
What gets in the way
Website visitors leave for a booking site
They look at your rooms, then book the same room somewhere that charges you commission.
Past guests never hear from you
A guest who loved the stay last summer has no reason to come back to you directly.
Offers go out with no follow-up
A guest replies to a deal on Sunday evening and nobody answers until Tuesday.
How your team works it
Open Lead Games
Open Spun Tools → Grow → Lead Games (organisation managers only), and on the Hostnames tab attach your business name.
Create the campaign
On Campaigns, click New campaign, fill in the name and page address, keep "Require WhatsApp before spinning" on and pick the number guests will message.
Add the prizes
Add prizes such as a late check-out, a welcome drink or an airport transfer, each with a weight and, if you like, stock and a daily limit. The live odds show beside each weight.
Publish and test
Click Publish, then "Test it yourself" to play the wheel once without the visit being counted.
Put it on your website
Open "Embed on your website", copy the snippet for your site and add your website to the allowed-websites list.
Answer and redeem
Reply to each entrant in their WhatsApp chat with your booking link, and click Redeem on the Lead Games card in the side panel when they claim the prize.
What Spun gives you
A prize wheel that starts the chat
With "Require WhatsApp before spinning" on, the default, every entrant messages your business first, so each one arrives as a WhatsApp conversation. One entry per WhatsApp account.
Learn moreReturning-guest offers
Send an offer to past guests who agreed to hear from you. Spun paces the send per number, keeps quiet hours, limits first contacts while a number is new and adds a reply-STOP line.
Learn moreAn answer while you are busy
An auto-reply rule can fire on a first message from someone new, or on a message from someone who received a campaign, and send your booking link.
Every entrant on the board
Move each guest from New to Won or Lost on the Pipeline, so you can see which offers turned into direct bookings.
Learn moreYour offer wording, ready
Save the offer and booking-link message as a quick reply, so every agent answers an entrant the same way by typing "/".
Sending Health
A score from 0 to 100 per number that tells you when to slow an offer down. It is advice: not a WhatsApp score and not a ban prediction.
Saturday at a 30-room seaside hotel
- 09:00The manager publishes a spring wheel with three prizes: a late check-out, a welcome drink and a free airport transfer, with five transfers in stock.
- 09:20The snippet goes onto the rooms page. A visitor messages the hotel on WhatsApp, spins and wins the late check-out.
- 09:35Reception answers with the booking-link quick reply and sets the stage to Contacted.
- 15:10The guest books two nights on the hotel's own booking page and the card moves to Won.
- 18:00Another winner arrives for check-in, and reception clicks Redeem on the Lead Games card in the chat.
What Spun does not do
- Spun is not a booking engine and does not check availability or take payments. The booking stays on your own booking page.
- Spun never messages an entrant first, and the wheel sends no promotional follow-up. Your team answers each entrant.
- You set the prizes and honour them. Spun records who won and who redeemed, nothing more.
- Switched off, "Require WhatsApp before spinning" becomes "Works without WhatsApp": no conversation is opened for you, so you follow up those entrants yourself.
- Offers to past guests go only to people who agreed to hear from you. No tool can promise that a WhatsApp number will never be restricted, and Spun does not.
Frequently asked questions
How do hotels win direct bookings with WhatsApp promotions?
Give guests a reason to book with you directly: a returning-guest offer sent to past guests who agreed to hear from you, or a spin-the-wheel offer on your website that starts the conversation on WhatsApp. Spun paces offers per number, keeps quiet hours and adds an opt-out line. The booking itself stays on your own booking page.
How does the spin-the-wheel offer work?
A lead game puts a prize wheel on your website or behind a link. With "Require WhatsApp before spinning" on, the default, the visitor messages your business on WhatsApp before spinning, so the chat lands in your inbox. You set the prizes and honour them.
Does the wheel send guests offers by itself?
No. Spun never messages an entrant first. If you switch on "Send winners a WhatsApp acknowledgement" when you publish, which is off by default, a winner gets a short message naming the prize, with your redemption instructions. Everything else is your team replying in the chat.
Can I run the wheel without WhatsApp?
Yes. Switch off "Require WhatsApp before spinning" and the campaign works without WhatsApp: entrants give their name and a phone number or email, spin and see the result, and you can share the link on Instagram, Messenger, email or a QR code. You follow up those entrants yourself.
Can I stop a prize running out?
Yes, each prize can have stock and a daily limit, and the live odds beside each weight shift as stock runs out. You can pause, resume or stop the campaign at any time.
How do I see which entrants booked?
Move each entrant along the Pipeline as the conversation goes, from New to Won or Lost. The Leads tab in Lead Games lists entries per campaign, and the Lead Games card in each chat shows the result and the redemption.
Try Spun on your own number
Connect the number your guests already use and bring your team in. Team members are free, and the free trial needs no Business API.
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