Travel CRM
What is the best WhatsApp CRM for a travel business?
For small hotels, agencies and tour operators that already run on one WhatsApp number and want the whole team on it.
Start Free TrialLast checked 2026-10-23
For a small hotel, travel agency or tour operator that already runs on one WhatsApp number, Spun is a strong fit: it keeps that number and puts the whole team on it, with labels, a pipeline board and AI summaries. It runs on a flat monthly plan with team members free and a free trial, and it needs no Business API approval and no new number. If you run a large hotel that needs messages driven by your PMS, a hospitality tool built on the Business API will suit you better.
What gets in the way
Enquiries live in one person's phone
When the agent who sent the quote is off, nobody knows what was promised.
No view of where each booking stands
Quotes, deposits and confirmed trips sit in one long chat list.
Month-long threads are slow to reread
Finding the agreed dates means scrolling back through weeks of messages.
Most CRMs want a new number
Business API tools ask for approval, a number moved onto the API and pre-approved message templates first.
How your team works it
Connect the number you have
Go to Settings → WhatsApp → Health, press "Continue to QR" and scan the code from WhatsApp on your phone (Linked Devices).
Bring the team in
Open Team, click "Share Access" and invite each agent by email or phone, with a role from Viewer to Full Control.
Create labels for your trips
Open Labels from the sidebar and add labels such as Enquiry or Group tour. Right-click a chat to apply one.
Set up the Pipeline board
Open Pipeline from the sidebar and rename the stages, for example Quote, Deposit, Booked, Travelling and Returned. In a chat, right-click and choose "Set stage".
Catch up with a summary
In a long chat, click the AI icon in the chat header and choose "Summarize conversation".
Save your standard answers
Open Quick Replies from the sidebar and save your everyday texts; type "/" in an empty message box to insert one.
What Spun gives you
One inbox, one number
Every agent answers the same WhatsApp number from one shared inbox, each with their own login. No per-seat fees; the plan itself is paid after the free trial.
Learn moreLabels and auto-labels
Label chats by trip or stage. AI auto-labelling suggests labels you can correct, and label rules read the message, not your booking system.
A pipeline board for every booking
Each traveller is a card on stages you name. A WhatsApp automation on a stage only messages someone who wrote to you first, and the free trial shows one sales board.
Learn moreSummaries of long threads
Get a summary of a month-long booking chat in your language, or ask it a question. Voice notes it skipped are listed in the summary.
Share only what each person needs
Share the whole inbox, or only the chats in a saved filter or pipeline stage. A scoped person still works inside the same number.
Export to Google Sheets
Export contacts, chats and daily staff activity to a Google Sheet. The export is one way, and recurring exports are on the larger plans.
Monday at a four-agent travel agency
- 08:30An agent ticks Deposit in the Stages dropdown above the chat list and sees every traveller who has not yet paid.
- 09:15A new family-trip enquiry arrives, and AI auto-labelling suggests the Enquiry label.
- 10:40An agent back from leave reads the summary of a month-long booking thread before replying.
- 12:00The agent sends a quote, right-clicks the chat and sets the stage to Quote.
- 16:00The manager drags three cards from Deposit to Booked once the payments clear.
What Spun does not do
- It does not connect to your PMS, channel manager or booking engine. Copy details across, or export to Google Sheets.
- It does not take bookings or payments. Send your own booking or payment link.
- It does not use the WhatsApp Business API or its pre-approved message templates, so normal WhatsApp limits apply.
- The pipeline never starts a conversation: a WhatsApp automation on a stage only messages someone who wrote to you first.
- It is not built for a hotel with hundreds of rooms that needs PMS-driven messages.
Frequently asked questions
What is the best WhatsApp CRM for a travel business?
For a small hotel, agency or tour operator that already runs on one WhatsApp number, Spun is a strong fit because it keeps that number and puts the whole team on it, on a flat monthly plan with team members free. If you run a large hotel that needs messages driven by your PMS, a hospitality tool built on the Business API will suit you better.
Can I track quotes and bookings on a board?
Yes, the pipeline shows each traveller as a card on stages you name, such as Quote, Deposit, Booked, Travelling and Returned. Moving a card can trigger a WhatsApp message, but only to travellers who wrote to you first.
A booking thread runs for a month. How do I catch up fast?
Open the chat and ask for a summary, or ask a specific question such as "what dates and hotel did we agree". Spun answers from the messages in that chat, in your language.
How much does it cost for a team of five?
Spun is a flat monthly plan, and team members are free, so five people cost the same as one. There is a free trial to try it with your own number first. Current prices are on spun.com/pricing.
Can I keep my current WhatsApp number?
Yes, Spun connects the number you already use, with its chats and groups. Spun connects as a linked device through a connection provider, not through the Business API.
Does Spun connect to my booking system or channel manager?
No, Spun does not sync with a PMS, channel manager, Booking.com or Airbnb. You can export contacts and chats to Google Sheets.
Try Spun on your own number
Connect the number your guests already use and bring your team in. Team members are free, and the free trial needs no Business API.
Start Free Trial