A free CRM for WhatsApp exists, but "free" means something different at each vendor. The big CRMs give away a free CRM without WhatsApp, and charge for the plan that adds it. Spun gives a free tier after its 7-day trial that keeps WhatsApp, for one person and one number.
This page lists what each free tier actually includes for WhatsApp, with the vendors' own pages checked 9 November 2026, and the exact terms of Spun's free tier, including the card it asks for.
What the free tiers include for WhatsApp
Three CRMs come up most often when people look for a free CRM for WhatsApp. Here is what their free tier includes, read on each vendor's own pricing or help page on 9 November 2026.
| CRM | Free tier | Where WhatsApp starts |
|---|---|---|
| HubSpot | Free CRM for up to 2 users, with contacts and deals. No WhatsApp inbox. | Service Hub or Marketing Hub Professional: about $90 to $100 per seat a month plus a $1,500 onboarding fee. |
| Zoho CRM | Free edition for 3 users. WhatsApp is not listed on it. | The trial and every paid edition, with a Meta Business account. Standard is $14 per user a month billed annually, $20 monthly. |
| Kommo | No free plan. A 14-day trial without a card. | Base, $25 per user a month, billed 6 months at a time. Official Business API. |
| Spun | 7 days of everything without a card, then Free MCP for accounts that qualify. | Free MCP keeps WhatsApp on one number. Paid plans from $49 a month flat, unlimited team members. |
Vendor prices checked 9 November 2026. They change; check the vendor's own page before you decide. On the official API, Meta's per-message fees come on top of any plan.
Related: All 12 CRM tools for WhatsApp, compared · What the WhatsApp Business API actually costs
Spun's free tier: Free MCP, and what it asks for
Every Spun account starts with 7 days of everything, with no card. If you connect an AI app (ChatGPT, Claude or another MCP client) during the trial and save a card, the account continues on Free MCP after the trial: 100 AI reads a month, up to 200 contacts a month, 7 days of message history, 1 GB of storage and one number, with no team sharing.
Free MCP is built for one person who works through an AI app on their own WhatsApp number. Your AI reads chats and drafts replies, and every send it makes waits for your approval. It is not a team CRM: there is no team sharing on it.
- A card on file, never charged unless you choose a paid plan.
- For businesses only, not for personal use or for developing or testing MCP software. One Free MCP account per business, card and phone number.
- Your AI app has to keep reading: an account that stops using it for a while is disconnected, and a new scan reconnects it. The Free MCP terms give the exact rule.
- No scheduled workflows, automations or REST API on Free MCP, and one number.
Free MCP is a free tier, not a trial that runs out. When you need the whole team on the number, paid plans start at $49 a month flat with unlimited team members.
Related: The full Free MCP terms · Spun pricing
When free is enough, and when it is not
Free is enough when one person answers the WhatsApp chats and wants help reading and replying: the WhatsApp Business app with labels, or Spun's Free MCP with an AI app, covers it.
Free stops being enough when a second person needs to answer the same number, when you want a pipeline the whole team moves chats along, or when you need automations. At that point every option on this page is paid, and the real comparison is the whole bill for your team: the plan, any per-user fee, and Meta's per-message fees if the tool runs on the official Business API.
Related: What a CRM for WhatsApp is · A CRM for WhatsApp without the Business API
The catch with Spun, free or paid
Spun links to the WhatsApp number you already use, the way WhatsApp Web links a computer. That is why it can be free and charge no per-message fees, and it is also its limit: Spun is an unofficial WhatsApp integration, which may carry some risk. It is not the Business API, so there are no approved templates and no official bulk-sending allowance.
Related: Spun and the WhatsApp ban risk